Policy and the Overall picture of the business operation

The Company:   Asia Hotel Public Company Limited (ASIA) Business Type:  There are two types of the business including Hotel and restaurant business and Shopping Center business (Rental Area Business).
Hotel and Restaurant Business

Including the Asia Hotel Public Company Limited that manages “ASIA” located at Phayathai Road, Ratchathevi, Bangkok. Asia Pattaya Hotel Company Limited (AP), a subsidiary company that manages “AP” located at Phra Tamnak Hill, Pattaya, Chonburi. Asia Airport Hotel Company Limited (AA), a subsidiary company that manages 4 hotels “Asia Airport Hotel” located at Zeer Rangsit Building, Phaholyothin Roadside, Lamlukka District, Pathumthani, “Asia Cha-am Hotel” located at Cha-am seaside, Petchaburi Province, “The Darley Hotel Chiangmai” located at Chang Moi, Ampue Mueang, Chiang Mai and Ratchapruek Lanna Boutique” located Ampue Hang dong, Chiang Mai.

Shopping Center Business (Rental Area Business)

Includes the Zeer Property Public Company Limited (ZP), a subsidiary company that manages “Zeer Rangsit Shopping Center” located at Phaholyothin Road, Lamlukka District, Pathumthani. ZP has other 3 subsidiary companies running real estate business such as

  1. Zeer Asset Company Limited (ZA) running real estate business and renting “Ratchapruek Lanna Boutique”
  2. ZEER OVERSEA LLC (ZO) running the shopping center business at Los Angeles, USA, and manage hotel business in USA. “Quality Inn Long Beach – Signal Hill” located Signal Hill, CA. USA.
  3. Spa Hotel Company Limited. (SPA) is also a real estate business running a shopping mall “Laan Sook Plaza” this project is under development and “The Darley Hotel Chiangmai” at Chang Moi, Ampue Mueang, Chiang Mai. 

The Company Policy on the hotel and restaurant business is to maintain the standard for a four star level, emphasize on providing the impress service to every level of clients with responsible for social and environment, continuously improve and develop knowledge and  give precedence to all stakeholder groups for sustainable business success.   Hotel and Restaurant Business: the objective is to support targeted clients at business location of each hotel including:   Asia Hotel, Rajathevee: it was established in 1966. It is well known and popular for several years because it is located near high-end shopping centers such as Siam Paragon, Siam Center, Siam Discovery and Marboonkrong Shopping Center where you will find various stores for wholesale or retail, IT products at high price or second hand price. The Hotel building is also connected to the BTS at “Ratchathevi Station” making it most convenient and safe for tourist who traveling alone or with tourist group, clients who join catering and seminar or get dining service at the restaurant in the hotel. Asia Airport Hotel: It is located at Zeer Rangsit Shopping Center, Pathumthani. It has catering, seminar and hotel rooms for tourists who use Donmuang Airport and support client groups locating at the northern area of Bangkok and all neighboring Provinces with continuously high economic growth. Asia Pattaya Hotel: It is located at PhraTamnak Hill with more than 44 Rai of the land. Its environment is peace and adjacent to beautiful seaside and beach making guests feel relaxed. It has meeting rooms for seminar market which are pleasing both foreign and Thai clients. Asia Cha-am Hotel: It is located near Cha-am Beach, Petchburi Province. It supports Foreign and Thai clients who want relaxation. It is convenient, rustic and not far away from Hua Hin, a new tourist attraction opened nearby. It has meeting rooms for seminar market which are pleasing both foreign and Thai clients. The Darley Hotel Chiangmai: It is located in the heart of city which is near to Waroros market. It supports Foreign and Thai clients who want convenient and modern styles such as internet booking and check-in system online. Ratchapruek Lanna Boutique Hotel: It is located in Ampue Hang dong Chiang Mai, near Suan Luang Rachapruek.  It supports Foreign and Thai clients, middle to high class who like natural and peace including service packages, accommodation – travel – health care. Shopping Center Business (Rental Area Business): the objective is to develop communities locating at the northern area of Bangkok and all neighboring Provinces.  It has facilities such as a large shopping center located on of more than 88 Rai of the land. Currently, it is promoted to be IT Shopping Center under the name of “Zeer Rangsit Shopping Center” and there are two extension projects of Zeer Rangsit, one is “The Hub Shopping Center”. The concept of ‘The Hub Shopping Center’ is to be the wholesale and retail cloths destination for customers in the north and northeast of Thailand, which connected to Zeer Rangsit building. The other project is “AA-Town Apartment”, a residential project becomes apartments for worker groups at neighboring area are able to rent a room at reasonable price.  The subsidiary company, Spa Hote Co., Ltd., also invested in property which is located in the heart of the Chiang Mai in order to develop a shopping mall “Laan Sook Plaza”and a hotel “Darley Chiangmai Hotel”. In 2018, The other subsidiary company, Zeer Asset Co., Ltd.,  invested a Project “Pratch Rajapruek Resort” located on 2-0-31 rais Tumbon Nongkwai, Ampue Handong, Chieng Mai Province, named “ Ratchapruek Lanna Boutique Hotel”.  Moreover, the subsidiary company has expanded its business to Los Angeles, California, U.S.A.  Last, the subsidiary company invested at Long Beach U.S.A., the Franchise Hotel “Quality Inn of Choice International Hotels” named “Quality Inn Long Beach – Signal Hill” it is far from the airport about 40 minutes.

Overall Picture of the Operating Results of the Company Group

There are currently 2 business groups of the Company: Hotel and Restaurant business and Area Sub-contracting Business. The businesses are operated by the companies in the Group as follows:        

Relation with the Company Group of Major Shareholders A.B.K. Enterprise Company Limited (ABK) is a Holding Company held Asia Hotel Public Company Limited (ASIA) shares of 46.33% and got income from dividend provided by ASIA only not from any other business that might cause the conflict or necessary dependence.  The ABK shares held by Techaruvichit Group who is executive of ASIA of 29.41% and others held 70.59% shares. Therefore, as at 31st December 2021, Techaruvichit Group who is current executive of ASIA directly held 19.67% shares and indirectly held shares through ABK. The total shares held directly and indirectly in ASIA of 67.12%